Constructing hyperlinks and growing your area ranking is one option to do it. Adding new content is one other. But… it’s also doable to increase your search site visitors with out having to do both. You might need heard the phrase ‘keyword cannibalisation’. Mainly it means multiple pages on your site are concentrating on the same key phrase.
It’s not the tip of the world, but it’s removed from ideally suited Search engine optimisation wise. It might confuse Google (which page should they rank?) and splits hyperlink equity throughout multiple items of content material. The Merger Methodology is a approach to solve your keyword cannibalisation points and boost your search site visitors in the method. Here’s the best way to do it.
At Ahrefs we had 3 posts on the blog concentrating on the same key phrase: ‘anchor text’. Again in June, they obtained a mixed complete of 1,093 visits from Google. The first post (which obtained the most Google site visitors) was a guide. The opposite 2 posts were knowledge driven research of anchor text affect on search outcomes.
The information post was gobbling up all of the search site visitors so hardly anybody was getting to see them! As for the guide itself, it was cheap quality, but probably not worthy of a prime ranking. So here’s what we did. We'd truly have the very best content material for the keyword. And that’s the crux of The Merger Method. Combining multiple pieces of ‘so‐so’ content and creating the best possible useful resource on the net in your keyword. Here’s what we ended up with. If I zoom in on the menu, we will see that we've got the rewritten information, followed by the information from the opposite 2 posts.
To nail our key phrase focusing on, we revealed the new information under the URL ‘anchor‐text’. The final step (sure, this is an excellent easy course of!) was to 301 redirect the outdated posts to the new URL. I’m sure you already know that that’s Website positioning finest apply. All 3 pages had already acquired some backlinks.
Which means that earlier than The Merger Technique, the hyperlink fairness was break up 3 ways. All these hyperlinks were pointing at 1 piece of content material — successfully supercharging it! Firstly, we had a nice burst of site visitors to the brand new information as we ran by our common promotion technique. We picked up a load of social shares and fresh hyperlinks (information from Ahrefs Content Explorer).
The Merger Technique has boosted natural search traffic by 51% (compared to unique posts). Here’s a recap on the June search site visitors for the original posts. And here’s the natural traffic for September. A reasonably good improve! In case you have a number of pages on your site targeting the identical keyword, then consider combining them into one piece of mega content. When you’re performed, be sure you 301 redirect the old URLs to consolidate all that lovely hyperlink fairness in one place! As you possibly can see it’s a simple process and highly efficient.
For the subsequent case examine I’m going at hand you over to David Attard (yes, one other David) of Dart Creations (now CollectiveRay). We go to such lengths to get extra traffic to our website. I know I’ve written 1000's of words, and a whole lot of outreach emails with the intent of getting more backlinks and boosting my natural search site visitors.
But generally we forgot that traffic to new content isn’t the one traffic that’s accessible. Right here is an easy trick I’ve used many times to extend the site visitors to existing pages on my webpage. The good news is, there’s ZERO hyperlink constructing required. To exhibit I’ll be utilizing a recent success story we had for the keywords “Joomla SEO”.
This course of has pushed up the organic visitors considerably. Step one is to identify which keywords the page is presently ranking for (and the positions it ranks at). I’ll start by entering the URL of the page into Ahrefs Site Explorer and working the “Organic Keywords” report. Ahrefs will return an inventory of all keywords the place the page at the moment ranks in the top 100 outcomes. It is evident that our user’s search intent is optimizing a Joomla based webpage for engines like google.
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